Matas A/S, together with its subsidiaries, operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark. Its products include cosmetics, fragrances, and skin and hair care products; and vitamins, minerals, supplements, specialty foods, and herbal medicinal products, as well as sports and exercise, nutrition, mother and child, oral, foot and intimate care, hair removal, and special skincare products. The company provides house and garden products, including cleaning and maintenance, electrical, interior decoration, and textiles; and clothing and accessories, such as footwear, hair ornaments, jewelry, toilet bags, etc. As of December 31, 2021, it operated through 260 physical stores. The company also operates through websites, such as matas.dk, helsebixen.dk, jala-helsekost.dk, and made4men.dk, as well as wholesale sales, etc., including Kosmolet. Matas A/S was founded in 1949 and is headquartered in Allerød, Denmark.